A meeting point for brands, business communities and cross-border opportunities.
New Zealand–China Products Expo programmes bring together exhibitors, sponsors, trade organisations and local business communities. This public event directory provides context for the exhibition environment in which our team supports participating businesses.
About this directory.
Names and marks below identify organisations in published Expo materials. Roles and years are shown where documented. Inclusion does not imply that every organisation is a direct Heyday client or endorses our services.
Hosts, organisers & supporting organisations.
A shared business platform.
The first New Zealand–China Products Expo opened in Auckland on 15 December 2023. Public event coverage identifies the following business organisations as joint hosts:
Trade, products and cultural exchange.
Held 20–22 September 2024. Published hosts were the Trade Development Bureau of China’s Ministry of Commerce, the Secretariat of the China Chamber of International Commerce and CCPIT Guangdong. Event organisers were the New Zealand–China Products Expo Affairs Administration and EJ Holdings Limited.
Published supporting organisations:
The China Cultural Centre in Auckland presented cultural and creative products from the National Museum of China and a Black Myth: Wukong gaming showcase.
Connecting trade and local opportunity.
The 21–23 November 2025 programme listed the Trade Development Bureau of China’s Ministry of Commerce and CCPIT Guangdong as joint hosts, with the Expo Affairs Administration and EJ Holdings Limited as organisers.
Published supporting organisations:
Brands in published Expo programmes.
The following names are recorded in the legacy sponsor materials or 2024 participating-brand coverage. Participation and sponsorship are specific to the published programme.
Brands featured in the sponsor programme.
XGIMI, COSCO SHIPPING, Yili, Yashili, Orient Construction, Super Outlets, Hoppers, UNICOM NZ and AFC are identifiable marks in the legacy official sponsor section.
Connecting trade and business.
China Construction Bank, ICBC, Bank of China, UnionPay, COSCO SHIPPING and Qin Yuan Logistics were named in published 2024 coverage.
Bringing people and services together.
China Travel Service, Hainan Airlines, China Southern Airlines, Collinson and HRV were named in published 2024 coverage.
Products, experiences and promotion.
XGIMI, iRelax, Hengan Group and Super Outlets were named in published coverage. Hainan Airlines, iRelax, Super Outlets, MoboPlus and XGIMI were also named among prize contributors.
Legacy exhibitor logo archive.
All 134 marks displayed in the publicly accessible legacy exhibitor gallery are reproduced below in their original order. The gallery does not label an edition for each mark; it is retained as an undated legacy archive rather than assigned to a specific year.
Exhibitor marks 001–024
Exhibitor marks 025–048
Exhibitor marks 049–072
Exhibitor marks 073–096
Exhibitor marks 097–120
Exhibitor marks 121–134
Public records & attribution.
This directory reflects accessible historical material, not a complete audited register of every edition. Brand marks belong to their respective owners. Sources are provided for the event roles and participation records.
- Legacy Expo website ↗
- Legacy exhibitor archive ↗
- 2023 event report ↗
- 2024 cultural-centre report ↗
- 2024 participating-brand coverage ↗
- 2025 official participation notice ↗
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